Panasonic, as a manufacturer of cell phones, ceased to exist 6 years ago. It was in 2013 that the Japanese decided to abandon the unprofitable segment, switching to a more budgetary one, designed for the Indian and Taiwan markets. Speaking about the closure of production, I, of course, mean the Japanese market, because only there it was possible to find smartphone models competitive at the time. Year after year, the Japanese suffered losses in this segment, feeling growing pressure from Asian competitors and, of course, Apple. The last straw was boring in appearance, but at that time relatively attractive internally ELUGA P P-03E.
In 2016, finally ending the consumer segment, Panasonic, nevertheless, continued to produce mobile devices for the corporate sector. And on October 28, 2018, a new TOUGHBOOK P-01K smartphone went on sale in Japan. The novelty is positioned as an affordable device protected by the military standard MIL-STD-810G for employees of large companies. Such phones are needed solely to perform strictly assigned tasks for people who are not particularly demanding on the filling and especially the appearance. The main thing here is reliability. The only color available is black.